web-archive-net.com » NET » T » THISISVIOLENCE.NET

Total: 459

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • This is Violence: Archive
    gross but gross in the least interesting way possible because it s oatmeal Doc Sarge s Funkademy of Antagonistics Nov 15 2012 16 notes yes movies Nov 14 2012 2 notes bears Nov 14 2012 1 312 notes House of leaves windows scary Nov 14 2012 photography space Nov 13 2012 50 notes boston terrier 5th element Nov 13 2012 9 notes politics obama polling Nate Silver 2012 Nov 12 2012 2 notes drones photography instagram Journalists who professed to be political experts were shown to be well connected well informed perhaps but on the thing that ultimately decided the result how people were planning to vote not well educated They were left reporting opinions while Nate Silver and others reported research Election shows data illiteracy is a problem for journalists Knight Digital Media Center via amzam There s a lot being made this week of 1 Nate Silver s accuracy in predicting outcome of this election and b Journalists specifically on the major networks and cable news seeming inability to adapt to understand or translate in any sort of effective way this new data focused approach to political reporting And of course this is all 100 true But I think it misses the point The underlying assumption to all this is that any of these news organizations want this sort of data in the first place The reality is that any news channel or news program is now under the same profit driven pressure that any sitcom is without advertisers they have no money and they don t have advertisers without viewers and like any TV writer could tell you you don t get viewers without a compelling drama laced narrative in which the outcome is unknown until the final seconds The problem with someone like Nate Silver is

    Original URL path: http://thisisviolence.net/archive/2012/11 (2016-05-02)
    Open archived version from archive

  • This is Violence: Archive
    October 14 2011 Eight people died in a shooting at Salon Meritage hair salon in Seal Beach CA The gunman 41 year old Scott Evans Dekraai killed six women and two men dead while just one woman survived It was Orange County s deadliest mass killing September 6 2011 Eduardo Sencion 32 entered an IHOP restaurant in Carson City NV and shot 12 people Five died including three National Guard members January 8 2011 Former Rep Gabby Giffords D AZ was shot in the head when 22 year old Jared Loughner opened fire on an event she was holding at a Safeway market in Tucson AZ Six people died including Arizona District Court Chief Judge John Roll one of Giffords staffers and a 9 year old girl 19 total were shot Loughner has been sentenced to seven life terms plus 140 years without parole August 3 2010 Omar S Thornton 34 gunned down Hartford Beer Distributor in Manchester CT after getting caught stealing beer Nine were killed including Thornton and two were injured November 5 2009 Forty three people were shot by Army psychiatrist Nidal Malik Hasan at the Fort Hood army base in Texas Hasan reportedly yelled Allahu Akbar before opening fire killing 13 and wounding 29 others April 3 2009 Jiverly Wong 41 opened fire at an immigration center in Binghamton New York before committing suicide He killed 13 people and wounded 4 March 29 2009 Eight people died in a shooting at the Pinelake Health and Rehab nursing home in Carthage NC The gunman 45 year old Robert Stewart was targeting his estranged wife who worked at the home and survived Stewart was sentenced to life in prison February 14 2008 Steven Kazmierczak 27 opened fire in a lecture hall at Northern Illinois University killing 6 and wounding 21 The gunman shot and killed himself before police arrived It was the fifth deadliest university shooting in US history February 7 2008 Six people died and two were injured in a shooting spree at the City Hall in Kirkwood Missouri The gunman Charles Lee Thornton opened fire during a public meeting after being denied construction contracts he believed he deserved Thornton was killed by police December 5 2007 A 19 year old boy Robert Hawkins shot up a department store in the Westroads Mall in Omaha NE Hawkins killed 9 people and wounded 4 before killing himself The semi automatic rifle he used was stolen from his stepfather s house April 16 2007 Virginia Tech became the site of the deadliest school shooting in US history when a student Seung Hui Choi gunned down 56 people Thirty two people died in the massacre February 12 2007 In Salt Lake City s Trolley Square Mall 5 people were shot to death and 4 others were wounded by 18 year old gunman Sulejman Talovi One of the victims was a 16 year old boy October 2 2006 An Amish schoolhouse in Lancaster PA was gunned down by 32 year old

    Original URL path: http://thisisviolence.net/archive/2012/12 (2016-05-02)
    Open archived version from archive

  • This is Violence: Archive
    create an active community outside your T V advertising it would seem the conventional wisdom is at least more right you re going to have to create a uniquely compelling and ongoing reason for people to join Just as with T V single spikes in activity online seem to only create single spikes in interest The important thing is understanding what you re trying to achieve no single approach is good for everything If your goals are the sort of goals advertising is good for than I think it could be worth looking at how WK conducted this campaign If this campaign reenforced anything for me it s that in the end advertising is advertising no matter where you put it The web is an amorphous medium capable of looking like a lot of things though some better than others What it doesn t do is take a set of ingredients and make them something different If you pour advertising ingredients into the web advertising comes out What Would I Have Done Differently Well a lot First of all I wish I would have tracked a couple other accounts to compare against For example back in August I made the comment that Old Spice account felt a like a celebrity account to me I wish I had been tracking at least one celebrity account to see if it acted the same way Also I wish I had been tracking another CPG type brand just to set a baseline Finally I wish I would have tracked my own account over this timeline again as a baseline Also in hindsight I just wish that I had more data If I had to do it again I would have at least tried to keep track of replies coming from and going to the Old Spice account I want to have a better sense of what the conversation or lack there of looks like Something I have in my notes but didn t track well enough to include it in the final data were the kinds of tweets the account sent out At some point I noticed the account started sending out more DR type tweets and it would have been nice to be able to see what effect those had At the same as much as I would love to have this data tracking Old Spice data isn t my full time job and making the process of data collection easy is part of the reason this happened at all I could have set up a Radian 6 or ScoutLabs account and gotten everything I wanted and more but I wonder if I would have been able to keep it up long term Unlike the work we do here at Fight for our own clients this one was purely a side project for me What s Next So that s the end of this project I already have a couple ideas for followup projects and hopefully I ll be able to take what I learned from this experiment and make those better I have to admit it s hard to have 6 months of work into something and then start over knowing that it will be months before I have a useful base of data again On the other hand I think the marketing industry as a whole and advertising in particular is overly obsessed with today We too often lose the the insights that can only be gained by watching how today turns into tomorrow and then 6 months ago Sometimes the only way to uncover the fundamental truth of something is to be able stand back sometimes miles back and look at the broader ways things relate to each other It s understanding those truths that drives me as a strategist drives everyone at Fight and ultimately is what I think results in the sort of culture shaping work I think we all want to make The Data This zip file contains my original Numbers file and an exported Excel file The Numbers file has all my charts formatted properly but I think the Excel file should be serviceable too I marked in purple the date 9 9 10 as the date Ray Lewis was introduced to the campaign Marked in orange are 3 days that show what seem to be odd changes in the number of tweets shown for the account I m not sure what s going on here it could be something totally normal that I m just unaware of or it could be some system error on Twitters part I m just not sure This data is for whatever it s worth free to take and do whatever you want with If you do something interesting with it I d love to hear about it Jan 24 2011 7 notes Old Spice Twitter advertising agencies analytics social WK Apple and Research None It isn t the consumers job to know what they want Steve Jobs in response to the question How much market research did you do for the iPad That research isn t always something that s loved by the ad industry shouldn t be news to anyone And the Apple doesn t do research meme has proven a convenient out for many people who rather not be bothered in that it combines the industry s two favorite loves Apple and doing whatever they want why ever they want While this specific Jobs quotes is the one that s been making the rounds on Twitter this week it s really just the latest in a line of Jobs quotes that for as long as I can remember people use to disavow research But I think there is a danger in the way a lot people misunderstand the quote which is this The products that Apple makes don t just fall out of the sky Apple actually does TONS of research The distinction that needs to be made is how when and why Apple does their research

    Original URL path: http://thisisviolence.net/archive/2011/1 (2016-05-02)
    Open archived version from archive

  • This is Violence: Archive
    deliver people to advertisers The trouble I think Murdoch has run into with The Daily is same thing I think many news organizations are facing for the first time their product is news not subscribers and they have no idea how to design for that They re going to have to sell a lot of that product too according to Wired The Daily will need get about 420 000 subscribers to plunk down 40 a month just to break even 99 Which brings me first to the issue of price Certainly 99 is cheap in absolute terms and it s a price that people have been willing to pay for anything from iPhone apps to music to digital movie rentals My guess is that this is how Murdoch is looking at it too if people will buy those things certainly they ll buy his thing too But getting people to pay even this tiny amount faces two hurdles The first is that while I ll pay 99 for an app or song those items remain just as valuable after a year as they did the day I bought them News on the other hand isn t worth very much even the next day let alone a year from now The second hurdle is simply that I can get news for free already And as Chris Anderson points out in Free there is a long long way to go to get from 0 to even 01 The concept of easy micro payments has seemed to be held up as a gateway to profitability for publishers for a long time and like I said 99 is cheap no doubt But the very first hurdle I think news organizations will need to get over is not the space between 5 cents or 99 cents or 5 dollars It s the space between 0 and something They must first prove there is anything worth paying for at all a completely new and foreign challenge to them Once you can prove that there is a discrete unique product and that has a value to people then you can begin looking at what it should cost Then you can start to talk about monthly subscriptions Welcome to the Newspaper of the 21st Century So what is that value Is The Daily worth more 0 Does The Daily create value by bringing something to my iPad that nothing else does The answer is obviously no There has never been a time when has been easier for people to get to relevant information than right now again most of it for free Some of this is ad supported sure but so is The Daily and it costs me money Worse though for The Daily or any news publication is that a lot of what people read every day isn t ad supported it s just people producing and aggregating content every day because they love doing it Murdoch has said that he ll spend 500 000 a week

    Original URL path: http://thisisviolence.net/archive/2011/2 (2016-05-02)
    Open archived version from archive

  • This is Violence: Archive
    Even if there are free options even if the market is flooded with free People will pay for things they love This lesson is at the core of 37signals There are plenty of free project management tools There are plenty of free contact managers and customer relationship management tools There are plenty of free chat tools and organization tools There are plenty of free conferences and workshops Free is everywhere But we charge for our products And our customers are happy to pay for them There s another lesson in here Charging for something makes you want to make it better I ve found this to be really important It s a great lesson if you want to learn how to make money Making Money Small Business Advice from Jason Fried of Inc com Mar 10 2011 2 notes quote product AD TEACHINGS CREATING FOR THE WEB VS CREATING FOR TRADITIONAL adteachings com adteachings For one thing they don t involve linear storytelling There s no beginning middle or end and there s no build to a climax Rather the user arrives on the scene and understands almost immediately what action if any he s supposed to take All good advertising makes the target say What s going on here For an Internet dependent idea to work that question must be answered almost immediately Otherwise your visitor will move on to something else Yes to all of that Mar 10 2011 4 notes link advertising emphas is emphas is I love everything about this With all the conversation about how we can save newspapers and magazines I think the solution probably looks a lot more like this save journalists My friend Dave Allen just started a Kickstarter project to get a new album made and Kevin Smith is handling his movie Red State himself Distribution companies were necessary middlemen before the web but frankly at this point they seem to make the core products they offer worse not better I d love to live in a world where people could make products they care about whether its a film and album or a story and work directly with their audience to fund it and the web to distribute it Not an easy task for sure but it s seems far better than trying to figure out how to save a companies designed to sell ads Mar 10 2011 link publishing this is violence Unfast Strategy You know the rule about how you can pick on your younger brother but no one else can Yeah this post is that The role of the strategist is hard enough without us making it harder on ourselves so when I see this sort of thing going on I immediately go into Honey Badger attack mode I will bite you if you mess with strategist I will also bite you if you re a bad strategist My input to developing a Fast Strategy app Don t Here s the thing if you re a strategist and you believe that what you do makes things better or if you employ or work with a strategist and you believe what they do is worthwhile then you shouldn t be looking for fast you should be looking for better I think more than anything this is a symptom of an industry that has little respect for strategy What makes me sad is to see strategists play right into this Marketing in all it s forms including advertising is a culture that lionizes the tactician above all else This is the root of the think less do more mentality that is so pervasive Anyone who isn t writing copy designing things or programming is essentially interchangeable What happens then is that everyone else has to fit their process into the mould set by creative directors art directors and copywriters Thus Fast Strategy It s not that I think it s necessary for a strategy to be long some of my best work was a half page Nor do I think it s needs be over wrought simple and understandable is always better But I can t think of what we gain by seeking to speed through the strategic process It doesn t make what we do any more respected and actually just further commoditizes it Worse most of the advice doled in Fast Strategy out isn t strategic at all Some of it is just plain bad Do not ever do this Ever If there is one thing I would change in this industry that I think would instantly result in not just a better product but in an actual better world it s the notion that creative rules First of all let s be straight here creative is art direction and copywriting The implied notion that everything that is not design or copy isn t creative is both factually wrong and exemplary of the sort of ego centric pyramid that runs advertising But moving beyond that if you re going to hire a strategist or bring a strategist into your project shouldn t their role be to develop the strategic framework that provides the basis for determining what good creative is in the first place It s hard to do that if you have to fit your strategy to existing design and copy At the same time I think there is a way to take what I think is at the heart of this and make it more useful Sometime when we re working on a project and having a hard time articulating for ourselves the strategy that the data and our research is telling us we ll go ahead and just toss out some very executional ideas that feel directionally correct We write all these down and then spend some time trying to break down why they felt right into some abstract building blocks Taking each concept and testing it against the data we have and the goals of the project If it answers those questions well

    Original URL path: http://thisisviolence.net/archive/2011/3 (2016-05-02)
    Open archived version from archive

  • This is Violence: Archive
    bad experience for the products creator or most likely bad for both of us My feeling has always been that ad supported business models result in lowest common denominator type products which isn t the sort of world I want to live in With that in mind it was create to get the perspective of the creator of one of my most favorite apps Instapaper In five sections Arment catalogues his rationale Bad economics So Instapaper Free has an ad from The Deck in its list screen It s unintrusive its advertisers are respectable and it pays well It s the best ad unit I could ask for But it still makes far less than paid app sales the increase in app sales with Free s absence exceeds this many times over The math to explain this is simple most Free users won t give me anywhere near 3 50 worth of ad impressions Undesirable customers I don t need every customer I m primarily in the business of selling a product for money How much effort do I really want to devote to satisfying people who are unable or extremely unlikely to pay for anything Low conversions If I don t have a free app for a long time I m certainly going to miss out on some potential long term conversions But how many really and what would it cost to chase them Image and product design problems If you have a free version of your app that will be the only version many people will ever see So for the Free users that app that extremely limited app that lacks almost all of Instapaper s best features is what they think Instapaper is Minimal demand When there s no free option and the only way to try

    Original URL path: http://thisisviolence.net/archive/2011/4 (2016-05-02)
    Open archived version from archive

  • This is Violence: Archive
    25 2011 151 notes May 21 2011 raptureLOL May 21 2011 raptureLOL Breaking Scientists say Iceland s most active volcano has started erupting msnbc msn com well well well who s laughing now sinners Looks like SOMEONES going to be fighting zombie Bjork May 21 2011 103 notes raptureLOL May 21 2011 raptureLOL Next page 2015 2016 January February March April May June July August September October November December 2014

    Original URL path: http://thisisviolence.net/archive/2011/5 (2016-05-02)
    Open archived version from archive

  • This is Violence: Archive
    the sub and seperate arguments surrounding all this It s also the most strategically minded of all of them so I m saving that one for last With the first two points that his actions where unethical and that he showed poor judgement it s hard to argue that on their face either is untrue Yet in both cases the logic of the argument is that ethics and judgement are boolean values either on or off In fact though we all deal the spectrum of both of these concepts on a daily basis Getting drunk at wedding reception is likely not a display of the best judgement but assuming that one takes a cab home it s probably not the worst either More to the point the judgement involved in choosing to get drunk is recognized as being of a different sort than one would use the following Monday at work Or more concretely consider that Steve Jobs does not have license plates on his car Instead he just pays the ticket when he gets them Clearly unethical and probably bad judgement but no one questions his ability to make good choices about Apple as a business The fact of the matter is that we operate in wide grey area of ethics and judgement most of the time In most cases it s only when the unethical behavior or the lack of good judgement collide with a discreet situation that we render outside conclusions about someone else From your coworkers perspective getting drunk at your cousins wedding is one thing showing up to work drunk is something else So then we re left with what is really the only viable argument for calling for Weiner s resignation that he s a political liability This though seems also to be the dumbest of arguments In making this argument you have to make a cost value judgement on Weiner as asset to the Democratic party On the one hand he s clearly a pariah No one wants to get their picture taken with the guy who just tweeted his junk all over the planet On the other hand he s relatively well liked in his district and more importantly he s one of the few Democrats willing to get on the floor and speak against the opposition in a style and language that people understand and find interesting Comparing him in this regard to say Nancy Pelosi his value seems self evident There are few people in American politics and very few in the Democratic party capable of delivering the sort of acerbic floor speeches Weiner can and it has made him an emerging icon within politics especially for young people whom I suspect care the least about any of this to begin with So in having him leave this is what the party would lose What do they gain The answer seems to be not much Is he a liability Maybe but he ll be a liability regardless The idea that because he resigned Republicans will not paint the Democratic party as a menacing group of sexual deviants is naive They will and from a strategic point of view they should That he s not actively in the house doesn t matter guilt by association is de rigueur in American politics on both sides so the damage is done in that regard Is he a distraction That ones a little harder to quantify but history tells us that while he s a distraction now give it a week and we ll all have moved on to something else Does any one remember what Charlie Rangle did last year What about David Vitter Neither of them appear pose a day to day distraction in the operation of the government Of course none of this is meant to excuse what Wiener did It was pretty awful and pretty dumb and at the end of the day it may well be HIS best strategy to resign and focus on saving his marriage But the rationale behind leaders within the Democratic party that seems almost as dumb to me We d all like our leaders to be the ideal Smarter than us Better than us But that s the nature of a democracy they re mostly just us So what we ve lost here is one of the few House Democrats who could effectively speak out against wars against tax cuts for health care for education all in a language that resonated with the public What we ve gained seems to be an empty seat and more of our desire to imagine ourselves as morally superior to our opponent If we can treat cancer with that moral superiority then great we ve won But if not it might be time to reexamine our strategy Or put another way win then do good Jun 16 2011 politics junk shot anthony weiner Bread Pun Title Goes here adage com and this is where things get interesting Instead of being taken directly to the site those who click the link are first shown an image selected from roster the bre ad user has designated in advance for 5 seconds This can be likened to an interstitial ad of sorts though the bakers at Bre ad prefer to call it a personal digital billboard In those few seconds the clicker has an opportunity to toast the image or in Facebook terms to like it I m not entirely convinced that this isn t an article from The Onion except that I ve worked in advertising long enough to know that reality in this industry is often indistinguishable from parody and so I m forced accept this as real As such I ve been staring at this quote for a little while trying to figure out how to respond without coming off like a dick No way comes to mind What I m having a hard time with is trying to understand the conversation in which bre ad was conceived

    Original URL path: http://thisisviolence.net/archive/2011/6 (2016-05-02)
    Open archived version from archive